AI and automation for wholesale.
The first wholesaler to quote usually wins. We make sure that's you.
For B2B distributors and wholesalers between 20 and 200 people.
What we see in wholesale
Whoever quotes first usually wins.
B2B buyers send the same RFQ to three suppliers. The one who responds first with a clean quote often wins, regardless of price within a reasonable band. If your quote arrives Tuesday and your competitor's arrived Monday afternoon, you lost.
Your sales reps are writing quotes, not selling.
A senior salesperson spends half their day pulling pricing from spreadsheets, looking up customer-specific terms, and assembling PDFs. The work is below their pay grade and away from what actually grows revenue: relationships and follow-up.
Invoicing is a constant administrative drag.
B2B invoices have complex VAT, multi-currency, customer-specific payment terms, and sometimes consolidated billing cycles. Errors are expensive: rebilling, disputes, late payment. Manual processing is slow and error-prone.
What we'd start with
Quote Generation AI is the killer app for wholesale. It attacks the biggest revenue lever directly. We pair it with invoice and email automation to cover the full back-office picture.
Quote Generation AI
Reads RFQs (email, web, or EDI), pulls pricing from your ERP or pricing spreadsheets, applies customer-specific terms, and produces a quote in your template. Routine quotes go out in minutes. Complex ones land with the rep as a ready-to-send draft.
Invoice Issuing AI
Order or delivery confirmation → invoice → customer. Multi-currency, multi-VAT, customer-specific payment terms applied automatically. Számlázz.hu connected out of the box.
Email Management AI Assistant
Order confirmations, delivery questions, document requests, payment reminders: handled or routed automatically. Your sales team stops being a help desk.
Where wholesalers usually need custom work
The custom work we see most often in wholesale is around pricing optimization (where to give discounts, where to hold firm), customer segmentation (who's likely to buy what, when), and demand forecasting (so inventory matches what's actually about to be ordered). Most wholesalers have years of order data that's sitting unused. The patterns inside it are valuable, and we know how to surface them.
Talk to us about custom work →What this can look like
A 35-person Hungarian electronics wholesaler was processing 200+ quote requests a month by hand. Two sales reps spent half their week on quotes: pulling prices from three systems, formatting into Excel templates, emailing PDFs. Turnaround was 2 days on average and customers were complaining.
We deployed the Quote Generation AI integrated with their ERP and pricing rules. 70% of quotes now go out fully automated within an hour. The other 30% (large accounts, custom configurations) land with the rep as a draft. Quote turnaround dropped from 2 days to 3 hours. Inbound close rate went up 18% in the first quarter, partly because they responded faster, partly because they could quote more requests in the same time.
Anonymized · Under NDA · Results vary by deployment
Quotes fully automated, out in under an hour
After deployment · routine requests
Quote turnaround, down from 2 days
Average across all request types
Inbound close rate improvement in Q1
Faster response + higher quoting capacity
Talk to someone who knows wholesale.
Tell us about your quoting volume, your pricing complexity, and your back office. We'll tell you where the highest ROI is.